Hidden Treasures
Services
Art Direction
Motion Design
3D Design
Strategy
Client
[Self-Initiated]
Location
Brisbane, Australia
Year
2025
Context
Brisbane Festival offers many exciting events, yet many people are not motivated enough to check the website, so they remain unaware of what’s happening.
Hidden Treasures is a series of animated posters designed to promote Brisbane Festival events among younger people.
Design
The Festival’s events can be grouped into three main categories: music, city events, and dance performances. Each poster represents one of these categories, targeting people with different interests. To achieve the most visibility and engagement, a sophisticated mix of digital media was utilised, and the posters were designed to be used as Instagram Reels, billboards, and projections around the city.
