KittyKnows
Services
Brand Identity
Brand Strategy
Web Design
Illustration
Client
[Self-Initiated]
Location
Brisbane, Australia
Year
2025
Context
With the rise of AI, assistants like ChatGPT have become a natural part of everyday life. More people now share their thoughts with it or turn to it for advice. But do we really know what happens to the personal information we share? Can we be sure it remains private?
KittyKnows is a brand that critiques the collection of personal data without clear consent, aiming to raise concern and awareness. It's an online marketplace that allows anyone to access personal information on others, making it as effortless as regular online shopping.
Design
Nightlife is full of stories and secrets, and this idea inspired the brand’s aesthetic. To give it an impudent and carefree personality, I used a cat in the logo, sharp typography, a dark colour palette with bold accents, and Polaroid-style imagery as a metaphor for sneakiness and intrusion.
