High Vibes Club
Context
Young people today are juggling study, work, finances, and expectations, and it’s costing them their physical and mental well-being. This brand identity concept was created for people who are stuck in overwhelm and stress, but looking for ways to start a positive change.
High Vibes Club provides daily tips and short videos from experts online and organises various in-person activities to build a supportive community where people can share knowledge and explore new experiences to change their inner state.
Design
The brand believes that everyone’s dreams are important, and if people need support on their journey, they deserve it. To reflect this philosophy, I designed a friendly-looking icon with a bird to communicate such values as energy and freedom. The type is playful and popping, and the colour palette is light and vibrant, which reaffirms the brand’s message.
